At the forefront of the rural-city connection, Moka Clube is the first specialty coffee subscription service in the country. In 2012 when specialty coffee had export as the main destination, Moka was born to serve brazilian coffee for Brazilians, with the purpose of distributing the acclaimed best coffee in the world in national territory.
Rich in different terroirs, Brazil stands out for the wide range of possible flavors for the coffee bean. This abundance on the palate is due to the unique natural capacity that the country has in its soil. This map of immense fruitfulness and cultivation makes the job of searching the best coffees even more exciting, making the incessant search for profiles of different flavors our great challenge.
Planting
It is the care during planting that the differentiation between specialty coffee and common commercial coffee begins.
Detecting and finding the varieties that best suit each producer’s soil and their cultivation processes is a crucial process in our business.
Harvest
A thorough and tactful process. It is during the harvest that the fruits that are at the peak of maturity are separated.
Here, an important step to highlight attributes of sweetness and clarity of flavor in the cup is already evidenced.
We shake the hand of the coffee farmers
Moka has an eye-to-eye contact with its producers, we follow the production step by step with our partners that produce your coffee. We search, we roast, and we commercialize the real coffee, the best that can be offered in the market.
Roast profile
Finding the best in each bean requires developing a unique roast profile, which can be modulated to match the flavors you want. This is another great expertise of Moka Clube. We are a coffee roaster, treating special beans in a special way, extracting their maximum potential from each roasted sack.
It is in the roasting that all the work of nature, the producer and the Moka is successfully concluded in the final consumer’s mug.
Cupping
Within the sensory delicacy of coffee, determining qualities and defects requires special training. We rely on a Q-Grader as co-founder and partner to rank coffees in alignment with the best world standards.
Ready for industry scale production
36,000
kg roast capacity monthly
100+
coffee producers and partners
13+
years of expertise
We talk about and drink coffee all the time
We travel all around the country to search the best and exclusive coffees from Brazil, but flavors are truly revealed only after roasting. It’s in the roasting process that we can print our own profile signature letting all the work producers had done before to shine.
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